Monitor your website statistics with Google Analytics

 

Google Analytics (GA) is a powerful statistics tool providing general and segmented data for your website visitors. With GA you can obtain various information, ranging from the total unique hits per page and the number of new vs old visitors to top keywords per page and the success of your goals. All this information may be analyzed and used to improve your website content and content structure, to adjust your marketing activities and eventually drive more and higher-quality traffic to your site.

 

In order to integrate GA into your site, follow the steps below:

1. Sign up for GA with your Google Account. If you don't have a Google account, create one by choosing the Sign Up Now link.
   


2. On signing in at GA, you'll be prompted to provide the following General Information:
  • Website URL - insert here the domain of your site
  • Account Name - the website name displayed in your Google Analytics reports and dashboard

   

    

In Contact Information list your name and location. In the next step check the confirmation box to agree with the terms and conditions, and then press Create Account button.
 

3. You'll be directed to the Add Tracking step. Here you may take the tracking code to be placed on your website.
  

      

Add the code to your website following these steps:
 

  • Select New Tracking Code tab and copy the code from the box.
  • Login to your site and add an HTML snippet in the header area of your site (where the logo resides). If you don't have a header area that contains a logo, add the snippet on every page from your site.
  • Paste the tracking code in the HTML snippet box and publish the page you're currently on.
    


   

4. Inside your GA account, click Continue button. An Overview page will be displayed, providing summary on the number of unique visits, the average time spent from users on the site, bounce rate and completed goals. Under Status you may see the verification status of your site - it will appear as Unknown () until GA has detected the tracking code you placed on your site. Within 24h the tracking code should be detected and your Status column should display Receiving Data ().

    

   

All hits to your website are now displayed inside your GA interface. You may access the complete statistics report in dashboard view by selecting your website from View Reports dropdown.

  

Find more details on monitoring your statistics and using the reports at:

Overview
Export Analytics Report and Email Analytics Report
Compare Date Ranges